Pixel tools download12/27/2023 One major change is that advertisers can only set up a maximum of eight standard events and custom conversions.Īdvertisers will certainly have to change the way they think about the Facebook pixel as these changes take effect. Still, changes to accommodate the iOS 14.5 requirements will impact all advertisers. Before you panic, consider that only 14.7% of mobile Facebook users access the social network using iOS devices. The Facebook pixel and iOS 14.5īecause of changes to third-party tracking in iOS 14.5, some Facebook pixel functionality will be disabled for updated Apple devices. Perhaps you want to separate dog owners from cat owners based on which sections of your pet supply website they viewed. These allow you to customize the standard events based on factors like:įor example, you could use the Facebook tracking pixel to record views of a specific category on your website, instead of tracking all views. You can also add more details to standard events using extra bits of code called parameters.
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